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Sell streetwear wholesale, drop by drop

ModaFlow.ai is wholesale software for streetwear brands: each drop as its own collection, stock limits on limited runs, early-access lookbooks for your key stores, and orders you confirm before they are invoiced.

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How selling streetwear wholesale works

Streetwear sells in drops rather than two seasons a year. A brand releases a capsule every few weeks, often in limited quantities, and the stores that carry it want to see each drop before release and order fast.

Quantities are the hard part. A limited run of 300 hoodies has to go to the right stores, core tees and fleece are reordered constantly, and size curves lean towards M, L and XL.

The work is getting a drop to your key accounts first, never selling more than you made, and keeping reorders of the core range quick. Our guide to case packs covers how to pack a size curve.

What ModaFlow.ai does for streetwear brands

  • Each drop as a collection

    Build a drop as a capsule collection and keep it in Planning until release day; it appears in your buyer portal when you move it to In Progress.

  • Stock limits on limited runs

    Turn on stock limits and ModaFlow checks available-to-sell stock per size before it accepts an order, so a 300-unit run never sells 310.

  • Early access for key stores

    Share a drop in a lookbook limited to the buyers you choose before it reaches your portal, and see which signed-in buyers opened it.

  • Orders you confirm

    Every order waits for your confirmation before it is invoiced, so you decide which stores get a limited run.

  • Size-curve prepacks

    Save a curve such as 1-2-3-3-1 across S to XXL as a prepack, and buyers add it in one tap.

  • Fast reorders of the core range

    Stores reorder core tees and hoodies from a past order in your portal, at current prices, in a couple of taps.

Streetwear line sheet example

A streetwear line sheet covers one drop and lists each piece with its colourways, sizes, wholesale price, MSRP and the date it is available, so a store can order the whole drop from one page. Compare layouts in our line sheet examples, start from the free line sheet template, or see how line sheet software turns the sheet into orders.

Example row: a heavyweight hoodie

  • Style and SKU

    Heavyweight hoodie, DR04-003

  • Drop

    Drop 04, available from 24 April

  • Colourways

    Washed black, Bone, each with its own photo

  • Size run

    S, M, L, XL, XXL

  • Prepack

    1-2-3-3-1 across S to XXL (ten units)

  • Wholesale price and MSRP

    $55 wholesale, $130 MSRP (example figures)

  • Stock

    300 units in total, orders limited to stock

Put your next drop in front of the right stores

Import your catalog from a spreadsheet, then share the drop in a lookbook with your key accounts the same day.

See plans

Frequently asked questions

Can I stop stores ordering more than a limited run?

Yes. With stock limits on, ModaFlow checks available-to-sell stock, meaning stock on hand minus units already on submitted and confirmed orders, and refuses any line that would oversell.

Can key accounts see a drop before everyone else?

Yes. Share it first in a lookbook limited to the buyers you choose or protected by a password, then move the collection into your portal on release day.

Do I decide which stores get a limited piece?

Yes. Every order waits for your confirmation before it is invoiced, so you can review the stores that ordered a limited run and confirm, adjust or cancel each order.

What does ModaFlow not do for streetwear brands?

It does not hold quantities back for named accounts, release a drop on a schedule by itself, or tell buyers when a drop goes live, so you open each drop and send the lookbook link. Your catalog, line sheets, lookbooks, buyer portal and orders all live in ModaFlow.