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This free markup calculator shows the markup, margin and profit a selling price gives you, or adds a markup to your cost to get a price. A T-shirt that costs $15.00 and wholesales for $36.00 has a 140% markup, which is a 58.3% margin.
Margin and markup are shown to one decimal place.
Price $36.00, cost $15.00: a 58.3% margin and a 140% markup.
The link holds only these numbers, nothing personal.
Markup is profit as a share of the cost: subtract the cost from the selling price, then divide by the cost. For a T-shirt that costs $15.00 and wholesales for $36.00, that is ($36.00 − $15.00) ÷ $15.00 = 140%.
To price from a markup instead, multiply the cost by one plus the markup as a decimal: $15.00 × (1 + 1.4) = $36.00. Choose "Cost and markup" in the markup calculator to do this for any style.
Markup is profit divided by the cost, and margin is profit divided by the selling price. The $15.00 T-shirt sold at $36.00 earns $21.00: a 140% markup on cost and a 58.3% margin on the price.
The same profit always gives a higher markup than margin, because cost is the smaller number. Say which one you mean in every price conversation, or use the margin calculator to work from a target margin instead.
| Markup on cost | Margin | Price ÷ cost |
|---|---|---|
| 25% | 20% | 1.25× |
| 50% | 33.3% | 1.5× |
| 75% | 42.9% | 1.75× |
| 100% | 50% | 2× |
| 120% | 54.5% | 2.2× |
| 140% | 58.3% | 2.4× |
| 150% | 60% | 2.5× |
| 200% | 66.7% | 3× |
| 250% | 71.4% | 3.5× |
| 300% | 75% | 4× |
There is no single right markup for clothing: start from your full landed cost and the margin you need to cover overheads and profit, then convert that margin to a markup. A brand that wants a 58.3% margin on a $15.00 T-shirt needs a 140% markup, which puts the wholesale price at $36.00.
Stores often talk in multipliers rather than markups. At keystone a store doubles the wholesale price, which is a 100% markup on its cost; keystone pricing explains how other multipliers split the retail price.
A 100% markup means the selling price is double the cost, so the profit equals the cost: the $15.00 T-shirt would sell for $30.00. That is a 50% margin, not a 100% one, which is why markup and margin should never be swapped.
Divide the selling price by one plus the markup as a decimal: $36.00 ÷ (1 + 1.4) = $15.00. Choose "Price and markup" in the calculator to find the most a style can cost at a price you have already set.
A price worked out from a markup is rounded to the nearest cent, or to whole units in currencies without cents, such as the Japanese yen. A cost worked back from a price is rounded down, so the markup still holds, and percentages are shown to one decimal place.
Updated October 6, 2026
Go from unit cost to wholesale price and MSRP, with case packs and minimums.
Get margin, markup and profit from a cost and a price, or price a style to a target margin.
See how much of a delivery has sold, the weekly rate and the weeks of stock left.
Work out how much you can still order each month without breaking your stock plan.
ModaFlow.ai keeps each style's wholesale price, MSRP, case pack and minimum together and shows them on your line sheets, lookbooks and buyer portal. Every plan starts with a 14-day free trial.