ModaFlow vs Faire: own your buyers vs. rent a marketplace
Faire is a wholesale marketplace where buyers discover brands. ModaFlow is a brand-owned platform where you build direct buyer relationships with AI tools. Different models — here's how to choose.
On this page
ModaFlow.ai is B2B wholesale software for fashion brands. It keeps your collections, digital line sheets, lookbooks, buyer portal, and wholesale orders in one workspace, with AI for product copy and trend research. This page compares it with Faire.
- Who it's for
- Apparel, accessories, and footwear brands that sell wholesale to boutiques and retailers, from first wholesale collection to established labels with a sales team.
- Not a fit for
- Retailers looking for a marketplace to discover new brands, brands that need EDI with department stores, and consumer (DTC) storefronts.
- What you can do today
- Manage collections and styles with colorways and wholesale and retail prices, or import them from CSV or Shopify.
- Build line sheets and lookbooks from your catalog, then share them as links or export PDFs.
- Invite buyers to your brand's portal, where they browse, add to cart, place orders, and reorder.
- Run orders, invoices, and shipping labels, and collect card payments through Stripe Connect.
- Draft product descriptions, collection briefs, and buyer emails with AI.
- How it differs
- Faire is a marketplace that charges brands commission on the orders it brings in; ModaFlow is not a marketplace and takes no commission, but it also does not bring you new retailers.
- Price
- Plans start at $99/month (Atelier; $79/month billed annually) and go up to $599/month. 14-day free trial on every plan; 30-day money-back guarantee.See plans and pricing
Business model comparison
| Feature | ModaFlow | Faire |
|---|---|---|
| Model | Brand-owned platform | Buyer marketplace |
| Buyer relationships | You own them | Faire owns them |
| Commission | 0.5% fee on Stripe payments, capped at $50/order | 15% commission + $10 on a first order |
| Branding | Your brand, your portal | Faire-branded experience |
| AI tools | Full AI suite | AI ad targeting and search ranking |
| Lookbook/Line sheet | AI-powered creation tools | PDF catalog upload |
| Buyer discovery | You drive traffic | Faire drives traffic |
| Data ownership | Your buyer and order data | Limited data access |
| Best for | Brands wanting control + AI | Brands wanting marketplace discovery |
The case for brand-owned wholesale
Faire is excellent for brand discovery — especially for emerging brands looking for their first wholesale buyers. But the marketplace model comes with trade-offs:
- High commissions eat into margins (15% plus $10 on a retailer's first order, vs ModaFlow's 0.5% fee on Stripe payments, capped at $50 per order)
- Faire owns the buyer relationship — you can't always contact buyers directly
- Race to the bottom — marketplace dynamics push toward lower prices
- No creative tools — you can't build lookbooks or line sheets on Faire
- Limited data — you see orders, but not buyer engagement or browsing behavior
You can use Faire for discovery and ModaFlow for direct relationships once a buyer relationship is established.
Own your wholesale channel
Build direct buyer relationships with your own branded portal, AI lookbooks, and full analytics. Keep more margin.
Get StartedShould I use ModaFlow or Faire?
Use Faire to be discovered by new retailers in its marketplace. Use ModaFlow to sell to buyers you already have under your own brand, for a flat subscription from $99/month plus a 0.5% fee, capped at $50 per order, only on payments processed through ModaFlow. Many brands use both.
Does ModaFlow take a cut of my wholesale orders?
No commission. When a buyer pays through ModaFlow via Stripe, a 0.5% fee applies on every plan, capped at $50 per order, plus Stripe's processing fees. Payments collected outside ModaFlow carry no ModaFlow fee.
How is ModaFlow different from Faire and JOOR?
Faire is a marketplace where retailers discover many brands, and it charges brands commission on marketplace orders. JOOR is a wholesale network sold on quoted contracts. ModaFlow is software for selling to your own buyers under your brand, with published pricing ($99–$599/month) and no commission. It does not bring you new retailers the way a marketplace does.
Frequently asked questions
Can I use both Faire and ModaFlow?
Yes. You can use Faire as a discovery channel to find new buyers, then move those relationships to ModaFlow for ongoing wholesale with lower fees, branded portals, and AI tools. The two platforms serve complementary purposes.
Why is ModaFlow's fee so much lower than Faire's commission?
Faire charges higher commissions because they provide buyer acquisition — their marketplace drives traffic and discovery. ModaFlow charges a lower fee (0.5%, capped at $50 per order) because you drive your own buyer relationships. It's a SaaS tool, not a marketplace.