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A virtual showroom that stays open

Buyers browse your collections, flip through lookbooks, and place wholesale orders from a portal under your brand, between market weeks as well as during them.

Create your showroomCompare to JOOR
An empty clothing rail with wooden hangers in a white showroom
On this page

In ModaFlow, your virtual showroom is your brand's buyer portal: a web address for your brand where invited buyers browse collections and lookbooks and place wholesale orders at any time.

Who it's for
Brands that want buyers to review and order between market weeks and trade shows.
Not a fit for
Brands looking for 3D or 360° product viewers; ModaFlow showrooms use photography and lookbooks.
What you can do today
  • Show your logo and brand color in the portal.
  • Let buyers browse collection line sheets, save favorites, and order by size and colorway.
  • Share lookbooks with buy buttons, and see which ones buyers open.
  • Get notified when a buyer submits an order.
How it differs
Unlike Faire, ModaFlow is not a marketplace and takes no commission on orders; unlike JOOR and NuORDER, it publishes its prices ($99–$599/month) instead of selling through quotes.
Price
Plans start at $99/month (Atelier; $79/month billed annually) and go up to $599/month. 14-day free trial on every plan; 30-day money-back guarantee.See plans and pricing

Try the buyer portal

Switch collections the way a signed-in buyer does. The example buyer has a 10% negotiated discount, so every style shows standard wholesale struck through next to the buyer's own price.

Your labelSigned in as Boutique Lune
  • Wrap shirt dressStandard wholesale $86.00Your price $77.40
  • Pleated wide trouserStandard wholesale $72.00Your price $64.80
  • Boxy linen overshirtStandard wholesale $64.00Your price $57.60

Your prices are 10% below standard wholesale on every collection.

Interactive example. Choose a collection, as a signed-in buyer does. The label, the buyer and the prices are examples.

What does the showroom include?

  • Branded buyer portal

    Your portal shows your logo and brand color, so buyers order from your brand rather than from a marketplace listing.

  • Shoppable lookbooks

    Section-based lookbooks built from your catalog. Share a link with buy buttons, optionally protected by a password.

  • Online ordering

    Buyers choose colorways and sizes and submit orders from the portal or a lookbook link, with your minimum-order rules applied.

  • Lookbook analytics

    See views, product clicks, and a viewer timeline for each shared lookbook.

  • Works on tablets

    The portal and lookbooks are responsive, so they work on an iPad at a market appointment as well as on a desktop.

  • One link to share

    Buyers open collections, lookbooks, and ordering from any device with a browser.

How do you set up a virtual showroom?

  1. Add your collection

    Create styles with colorways, sizes, wholesale prices, and imagery, or import them from CSV or Shopify.

  2. Brand your showroom

    Upload your logo and set your brand color. Build lookbooks from your catalog in the section editor.

  3. Share with buyers

    Invite buyers to your portal or send a lookbook link. Buyers build orders by size and colorway and submit them to your order list.

What is a virtual showroom in fashion wholesale?

A virtual showroom is an online space where wholesale buyers view a collection and place orders without visiting a physical showroom. ModaFlow provides one per brand through its buyer portal.

Ready to open your digital showroom?

Plans start at $99/month, with a 30-day money-back guarantee.

Get started