Your lookbook takes orders.
Send a lookbook that looks like your house. Boutique buyers open it on their phone, see your wholesale prices, minimums and size runs, and order from the page.
Plans from $79 a month, billed yearly. No commission on your orders.
Wholesale. MSRP $195.00. Packs of 6.
What is ModaFlow.ai?
ModaFlow.ai is B2B wholesale software for fashion brands. It keeps your collections, digital line sheets, lookbooks, buyer portal, and wholesale orders in one workspace, with AI for product copy and trend research.
- Who it's for
- Apparel, accessories, and footwear brands that sell wholesale to boutiques and retailers, from first wholesale collection to established labels with a sales team.
- Not a fit for
- Retailers looking for a marketplace to discover new brands, brands that need EDI with department stores, and consumer (DTC) storefronts.
- What you can do today
- Manage collections and styles with colorways and wholesale and retail prices, or import them from CSV or Shopify.
- Build line sheets and lookbooks from your catalog, then share them as links or export PDFs.
- Invite buyers to your brand's portal, where they browse, add to cart, place orders, and reorder.
- Run orders, invoices, and shipping labels, and collect card payments through Stripe Connect.
- Draft product descriptions, collection briefs, and buyer emails with AI.
- How it differs
- Unlike Faire, ModaFlow is not a marketplace and takes no commission on orders; unlike JOOR and NuORDER, it publishes its prices ($99–$599/month) instead of selling through quotes.
- Price
- Plans start at $99/month (Atelier; $79/month billed annually) and go up to $599/month. 14-day free trial on every plan; 30-day money-back guarantee.See plans and pricing
Buyers order straight from the look
Each look links to the styles in it. A buyer taps a piece, chooses a colorway and quantities by size, and sees the wholesale total and your minimums before submitting. Nothing to print, no spreadsheet to send back.
See how shoppable lookbooks work
The example order is empty. Tap a dot on a look to add a style.
- Wrap shirt dressStandard wholesale $86.00Your price $77.40
- Pleated wide trouserStandard wholesale $72.00Your price $64.80
- Boxy linen overshirtStandard wholesale $64.00Your price $57.60
Your prices are 10% below standard wholesale on every collection.
Your buyers stay yours
Buyers sign in to a portal with your name and your collections. You choose who sees which lookbook, set your minimums and case packs, and keep the relationship, the order history and the reorders in your own workspace.
See the buyer portalOne place for the line
Styles, size runs, case packs and availability dates live in one catalog. Line sheets and lookbooks are built from it, so a price changed once is right everywhere. AI drafts product descriptions from your catalog for you to edit.
| Style | Wholesale | MSRP | Pack |
|---|---|---|---|
| Wrap shirt dress | $86.00 | $195.00 | 6 |
| Pleated wide trouser | $72.00 | $165.00 | 4 |
| Boxy linen overshirt | $64.00 | $148.00 | 6 |
Where buyers see Wrap shirt dress
- On the lookbookWrap shirt dress$86.00 wholesale
- In the buyer portal, for Boutique LuneStandard wholesale $86.00Your price $77.40
How does a lookbook become an order?
Build the line
Add styles with wholesale price, MSRP, size run and case pack, or import a spreadsheet.
Make the lookbook
Lay out looks in your house style. Every product in it can be ordered.
Share it with buyers
Send a link to everyone, to chosen buyers, or to VIPs only, with an optional password.
Get paid
Confirm the order and send a payment link. Funds go to your own Stripe account.
How much does ModaFlow.ai cost?
Three plans, billed monthly or yearly. Every plan includes the catalog, line sheets, lookbooks, the buyer portal, orders and invoicing.
Atelier
For a first wholesale season. Catalog, line sheets, lookbooks, buyer portal, orders and invoicing, Shopify import and AI product descriptions.
$79 a month, yearly
Maison
For growing labels. Everything in Atelier, plus AI collection briefs, AI lookbook drafts, trend intelligence and order webhooks.
$199 a month, yearly
House
For established houses. Everything in Maison, plus AI sketch and video analysis and a dedicated success manager.
$499 a month, yearly
On every plan: a 0.5% fee on buyer payments through ModaFlow.ai, capped at $50 per order. No commission, no setup fee.
Free tools for your next wholesale season
The makers and calculators work in your browser, with no signup.
Line sheet maker
Add styles, wholesale prices and photos, then download a line sheet PDF for buyers.
Purchase order template
Write a wholesale purchase order with sizes, a ship window and totals, then download it as a PDF.
Wholesale price calculator
Work out a wholesale price and MSRP from your unit cost and the margin you need.
Margin calculator
Check the margin on a style from what it costs and what it sells for.
Wholesale glossary
Plain definitions of MSRP, prepacks, ship windows, open-to-buy and other wholesale terms.
Compare platforms
See how ModaFlow.ai compares with JOOR, NuORDER, Brandboom and other wholesale platforms.
Questions brands ask
What is ModaFlow?
ModaFlow.ai is B2B wholesale software for fashion brands. It keeps your collections, digital line sheets, lookbooks, buyer portal, and wholesale orders in one workspace, with AI for product copy and trend research.
How do boutique buyers place a wholesale order in ModaFlow?
You invite a buyer to your brand's portal or send a lookbook link. The buyer browses styles, picks sizes and colorways, adds them to a cart, and submits the order, which lands in your order list. You confirm it, then invoice or send a payment link.
Does ModaFlow take a cut of my wholesale orders?
No commission. When a buyer pays through ModaFlow via Stripe, a 0.5% fee applies on every plan, capped at $50 per order, plus Stripe's processing fees. Payments collected outside ModaFlow carry no ModaFlow fee.
How is ModaFlow different from Faire and JOOR?
Faire is a marketplace where retailers discover many brands, and it charges brands commission on marketplace orders. JOOR is a wholesale network sold on quoted contracts. ModaFlow is software for selling to your own buyers under your brand, with published pricing ($99–$599/month) and no commission. It does not bring you new retailers the way a marketplace does.
Who is ModaFlow for?
Apparel, accessories, and footwear brands that sell wholesale to boutiques and retailers, from a first wholesale collection to established labels with a sales team. Plans start at $99/month. It is not a marketplace for retailers to discover brands, and it does not offer EDI with department stores.