Wholesale that runs itself
Your buyers expect digital. Your team is stretched thin. ModaFlow replaces the spreadsheets, email chains, and disconnected tools with one intelligent wholesale platform.
On this page
ModaFlow.ai is B2B wholesale software for fashion brands. It keeps your collections, digital line sheets, lookbooks, buyer portal, and wholesale orders in one workspace, with AI for product copy and trend research.
- Who it's for
- Apparel, accessories, and footwear brands that sell wholesale to boutiques and retailers, from first wholesale collection to established labels with a sales team.
- Not a fit for
- Retailers looking for a marketplace to discover new brands, brands that need EDI with department stores, and consumer (DTC) storefronts.
- What you can do today
- Manage collections and styles with colorways and wholesale and retail prices, or import them from CSV or Shopify.
- Build line sheets and lookbooks from your catalog, then share them as links or export PDFs.
- Invite buyers to your brand's portal, where they browse, add to cart, place orders, and reorder.
- Run orders, invoices, and shipping labels, and collect card payments through Stripe Connect.
- Draft product descriptions, collection briefs, and buyer emails with AI.
- How it differs
- Unlike Faire, ModaFlow is not a marketplace and takes no commission on orders; unlike JOOR and NuORDER, it publishes its prices ($99–$599/month) instead of selling through quotes.
- Price
- Plans start at $99/month (Atelier; $79/month billed annually) and go up to $599/month. 14-day free trial on every plan; 30-day money-back guarantee.See plans and pricing
Try the buyer portal
Switch collections the way a signed-in buyer does. The example buyer has a 10% negotiated discount, so every style shows standard wholesale struck through next to the buyer's own price.
- Wrap shirt dressStandard wholesale $86.00Your price $77.40
- Pleated wide trouserStandard wholesale $72.00Your price $64.80
- Boxy linen overshirtStandard wholesale $64.00Your price $57.60
Your prices are 10% below standard wholesale on every collection.
$99/mo
Atelier, the starting plan
0.5%
Payment fee on Stripe orders, capped at $50
14 days
Trial on every plan
The fashion wholesale problem nobody talks about
Fashion wholesale runs on relationships — but it drowns in operations. Order processing, line sheet updates, pricing reconciliation, and buyer emails take the time your team should spend on product and buyers.
Meanwhile, buyers have moved on. They expect the same seamless digital experience from your brand that they get from consumer e-commerce. A PDF line sheet emailed once per season doesn't cut it anymore.
ModaFlow was built to solve both problems simultaneously: eliminate operational overhead and give buyers a purchasing experience they actually want to use.
One platform, every wholesale workflow
Shoppable line sheets
Auto-generated from your catalog, always current, always beautiful. Buyers browse, select sizes and colorways, and order — all from a shared link. No PDFs. No logins required.
Order pipeline
Every order flows through a single pipeline: received → reviewed → confirmed → shipped → paid. Your entire team sees the same status in real time.
Branded buyer portal
Your buyers get their own destination — your brand, your aesthetic, your terms. They browse collections, track orders, and reorder without picking up the phone.
Stripe Connect payments
Invoice buyers and collect card payments through your own Stripe Connect account, with payment status and due dates on every order.
AI sales tools
Draft buyer emails, follow-up suggestions and meeting prep with AI, and generate product copy from your photos.
Built for fashion, not adapted from B2B
Generic wholesale platforms think in SKUs and units. ModaFlow thinks in collections, colorways, size runs, and delivery windows. Every screen, every workflow, every data model was designed around how fashion wholesale actually works — from pre-season presentations to in-season reorders.
- Seasonal collections, with delivery windows on every order
- Size runs (XXS–3XL) with colorway variants
- Case packs and order minimums by quantity or spend
- Line and order discounts when you review an order
- Payment terms from prepaid to Net 90
AI that takes on the busywork
Small teams can't always afford a dedicated wholesale coordinator, a copywriter, and a data analyst. ModaFlow's AI takes on part of that work — drafting product descriptions and buyer emails and surfacing trend signals.
- Product descriptions generated from photos in your brand voice
- Trend signals from the runway videos and images you save
Atelier
For emerging designers launching their first wholesale collections.
$99/mo
See detailsMaison
For growing brands scaling wholesale and expanding their buyer network.
$249/mo
See detailsHouse
For established labels and multi-brand groups with global distribution.
$599/mo
See details
Your wholesale deserves better than spreadsheets
Import your catalog, invite your first buyer, and try ModaFlow for 14 days.
Get StartedHow do boutique buyers place a wholesale order in ModaFlow?
You invite a buyer to your brand's portal or send a lookbook link. The buyer browses styles, picks sizes and colorways, adds them to a cart, and submits the order, which lands in your order list. You confirm it, then invoice or send a payment link.
Does ModaFlow take a cut of my wholesale orders?
No commission. When a buyer pays through ModaFlow via Stripe, a 0.5% fee applies on every plan, capped at $50 per order, plus Stripe's processing fees. Payments collected outside ModaFlow carry no ModaFlow fee.
Can I export PDFs and connect Shopify and Stripe?
Yes. Lookbooks and line sheets export to PDF, and invoices download as PDFs. Connect a Shopify store to import your product catalog; ModaFlow checks it for changes every hour. Buyer payments run through your own Stripe Connect account.
Who is ModaFlow for?
Apparel, accessories, and footwear brands that sell wholesale to boutiques and retailers, from a first wholesale collection to established labels with a sales team. Plans start at $99/month. It is not a marketplace for retailers to discover brands, and it does not offer EDI with department stores.
Frequently asked questions
How is ModaFlow different from generic B2B wholesale platforms?
ModaFlow is purpose-built for fashion. We support seasonal collections, size-run matrices, colorway variants, delivery windows, and the specific buying patterns of fashion wholesale. Generic platforms force you into a product-quantity model that doesn't reflect how your business works.
Can I connect ModaFlow to my Shopify store or ERP?
Yes. Every plan imports your product catalog from Shopify, and Maison and House send order and catalog events to any system that accepts webhooks, such as your ERP.
How fast can I get set up?
You can start the same day: subscribe online, import your catalog from CSV or Shopify, set your prices and minimums, and share your first line sheet link. An onboarding wizard walks you through setup.
What does it cost?
Plans start at $99/month for emerging brands and scale to $599/month for established labels. A 0.5% fee, capped at $50 per order, applies on every plan to payments processed through Stripe Connect. No setup fees, no long-term contracts.
Do my buyers need to create accounts?
No. Buyers can browse your collections and submit orders via shared links without creating an account. Buyers you invite to your buyer portal also get an account with order history and faster reordering.