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Lookbooks that feel like a fashion editorial

Drag-and-drop simplicity meets editorial design. ModaFlow's lookbook builder helps you create stunning visual presentations without a design team.

Indigo linen weave, close up
On this page

ModaFlow's lookbook creator is a section-based editor for wholesale lookbooks: covers, product grids, editorial spreads, line sheets, text, and galleries, built from your catalog and shared as a shoppable link or PDF.

Who it's for
Brands presenting a seasonal collection to wholesale buyers and press.
Not a fit for
Teams that need a general-purpose graphic design tool for print campaigns.
What you can do today
  • Arrange sections by drag and drop and pull products straight from your catalog.
  • Generate a first draft, or edit with an AI chat assistant.
  • Share a link (optionally password-protected) with buy buttons and a cart.
  • See views and product clicks for each shared lookbook, and export a PDF.
How it differs
Unlike Faire, ModaFlow is not a marketplace and takes no commission on orders; unlike JOOR and NuORDER, it publishes its prices ($99–$599/month) instead of selling through quotes.
Price
Lookbooks are included from the Maison plan ($249/month). Plans start at $99/month (Atelier; $79/month billed annually) and go up to $599/month. 14-day free trial on every plan; 30-day money-back guarantee.See plans and pricing

Try ordering from a look

Tap a dot on the example look to see the style, its wholesale price and colorways, then add a case pack to the example order, the way a buyer orders from your lookbook.

Indigo linen draped across a warm grey surface
Sage cotton twill, close up

The example order is empty. Tap a dot on a look to add a style.

Interactive example. Tap a dot to see the style. In a real lookbook the dot opens the full order slip; here, Add puts one case pack on the example order. The photos are fabric stills, and the styles and prices are examples.

Design tools built for fashion

  • Drag-and-drop canvas

    Drag-and-drop editor with fashion-specific templates and grid layouts.

  • AI copy assistant

    Generate collection narratives, product descriptions, and press copy that matches your brand voice.

  • Export anywhere

    Export to PDF or publish to the web. Create shareable links with built-in analytics.

  • Brand asset library

    Store logos, textures, and photography in one asset library you can use across all lookbooks.

  • Video integration

    Embed runway clips, BTS footage, and product videos directly into digital lookbooks.

Indigo linen draped across a warm grey surface

From product shots to a press-ready lookbook

Pick products from your catalog, start from a template or let AI generate a first draft, then fine-tune it with the drag-and-drop editor. Publish it as a web link, password-protected if you like, or download it as a PDF.

  • Consistent typography and spacing across pages
  • Start from a template or a blank lookbook
  • Built-in image optimization for fast loading

Build your first lookbook today

No design skills required. Start with a template and make it yours.

Start Creating

What is a wholesale lookbook?

A wholesale lookbook presents a collection to buyers with styled imagery and the information they need to order. In ModaFlow, every product in a lookbook links to its catalog record, so buyers can add it to a cart from the shared link.

Can I export PDFs and connect Shopify and Stripe?

Yes. Lookbooks and line sheets export to PDF, and invoices download as PDFs. Connect a Shopify store to import your product catalog; ModaFlow checks it for changes every hour. Buyer payments run through your own Stripe Connect account.

Frequently asked questions

Do I need design experience to use the lookbook builder?

Not at all. Our templates and AI assistant handle the design fundamentals. You just drag in your images and customize to your liking.

Can I share lookbooks with buyers and press?

Yes. Each lookbook gets a unique link you can share, optionally protected by a password. You can also download it as a PDF and see views and product clicks for each shared lookbook.