Sell athleisure wholesale to boutiques and concept stores
ModaFlow.ai is wholesale software for athleisure brands: matching sets presented as looks in shoppable lookbooks, colour stories by season, and orders with your size runs, prepacks and minimums.
On this page
How selling athleisure wholesale works
Athleisure sells wholesale to fashion boutiques, concept stores and department stores as much as to sport shops. Those buyers merchandise by look, so a matching sweatshirt and jogger, or a sports bra and bike short, are bought together in one colour story.
Colour drives the range. A brand ships a new palette each season and keeps a few neutrals as core, and the buyer wants to see every piece of a colour story side by side before deciding how deep to go.
The work is showing sets the way a store will display them while taking orders piece by piece, in the sizes each store sells. Brands selling mainly to studios and gyms can see the activewear page.
What ModaFlow.ai does for athleisure brands
Sets shown as looks
Place the sweatshirt and the jogger together on one page of a shoppable lookbook, and buyers add each piece in the sizes they need.
Colour stories with their own photos
Each colourway has its own photos, so a buyer sees the sage set and the oat set before choosing how deep to go.
Size runs and prepacks
Set XS to XL or the run you make, offer a 1-2-2-1 prepack on each piece, and ModaFlow checks packs and minimums on every order.
A collection for each season
Run each season's palette as its own collection with its own line sheet, lookbook and order minimum.
A buyer portal for boutiques
Boutiques apply through your portal, you approve them, and approved buyers order there and reorder core neutrals.
Lookbooks you can follow up
See which signed-in buyers opened a lookbook and which products they clicked, so you follow up on the sets they looked at.
Athleisure line sheet example
An athleisure line sheet groups pieces by colour story and places the matching top and bottom together, each with its size run, wholesale price and MSRP, so a buyer can plan the set from one page. Compare layouts in our line sheet examples, start from the free line sheet template, or see how line sheet software turns the sheet into orders.
Example row: a fleece sweatshirt and jogger
Styles and SKUs
Fleece crew AT27-201 and jogger AT27-202
Colourways
Sage, Oat, Charcoal, each with its own photo
Size run
XS to XL on both pieces
Prepack
1-2-2-1 across S to XL on each piece (six units)
Wholesale price and MSRP
Crew $40 and $95, jogger $38 and $90 (example figures)
Minimum
One prepack per colourway on each piece
Ship window
15 Jan to 15 Feb, cancel after 28 Feb
Put your next colour story in front of boutiques
Import your catalog from a spreadsheet, then send a shoppable lookbook that shows every set the same day.
See plansFrequently asked questions
Can buyers order the top and bottom of a set in different sizes?
Yes. Each piece is its own style, so a buyer orders the crew in S to L and the jogger in XS to XL, and ModaFlow checks each piece's prepack and minimum before the order is accepted.
Can I share a new colour story with some boutiques first?
Yes. Share it in a lookbook limited to the buyers you choose or protected by a password, and ModaFlow shows which signed-in buyers opened it and which pieces they clicked.
Can boutiques reorder core neutrals?
Yes. A boutique reorders from a past order in your portal at current prices, in a couple of taps, and the order goes through the same pack and minimum checks.
What does ModaFlow not do for athleisure brands?
It does not sell a set as one item or link a top to its bottom, so each piece is ordered separately, and it has no fields for technical specs such as stretch recovery. Your catalog, line sheets, lookbooks, buyer portal and orders all live in ModaFlow.