Sell activewear wholesale to studios, gyms and sport stores
ModaFlow.ai is wholesale software for activewear brands: extended size runs, core styles that studios and sport stores reorder all year, case packs and minimums, and line sheets and orders in one place.
On this page
How selling activewear wholesale works
Activewear sells wholesale to specialty sport stores and to the places where people train: yoga and pilates studios, gyms, run shops and climbing walls. Many of those buyers are not fashion buyers, so they order small, order often and expect the reorder to be simple.
Core styles such as a black legging or a sports bra sell all year and are reordered between seasons, while seasonal colours are bought once. Size ranges are wide, from XXS to 3XL, and details such as fabric weight and support level decide the sale.
The work is making the core reorder take a minute, keeping minimums low enough for a studio, and giving each buyer the technical detail in the product description. Brands selling mainly to fashion boutiques can see the athleisure page.
What ModaFlow.ai does for activewear brands
Extended size runs
Set up XXS to 4XL or any run you make, and every style shows its own sizes in the order grid.
Core styles on repeat
Keep carryover styles in a Core collection, and studios reorder them from a past order in your portal, at current prices.
Minimums a studio can meet
Set minimums per style, per collection and per lookbook, so a studio edit can carry a smaller opening order than your full range.
Case packs and order multiples
Sell leggings in multiples of three or socks in packs of ten, and ModaFlow checks the pack on every order before it is accepted.
Technical detail in every description
Draft descriptions with AI from each style's material and photos, then add fabric weight, support level or compression in your own words.
Purchase orders read by AI
Forward a sport chain's PO as a PDF or spreadsheet, and ModaFlow drafts the order, flagging unknown styles and sizes not in the run.
Activewear line sheet example
An activewear line sheet separates core styles from seasonal ones, shows each style's colourways and full size run with its wholesale price and MSRP, and states the minimum once at the top. Compare layouts in our line sheet examples, start from the free line sheet template, or see how line sheet software turns the sheet into orders.
Example row: a high-rise legging
Style and SKU
High-rise 7/8 legging, AW-CORE-01
Collection
Core, available all year
Colourways
Black, Navy, Olive, each with its own photo
Size run
XXS, XS, S, M, L, XL, 2XL, 3XL
Order multiple
Three units
Wholesale price and MSRP
$38 wholesale, $88 MSRP (example figures)
Minimum
Twelve units per style
Make the reorder the easy part
Import your catalog from a spreadsheet, then invite your studios and stores to order from your buyer portal.
See plansFrequently asked questions
Can studios reorder core styles without a new line sheet?
Yes. A studio reorders from a past order in your portal at current prices, in a couple of taps, and ModaFlow checks your packs and minimums before it accepts the order.
Can I set a lower minimum for studios than for stores?
Yes, through a separate collection or lookbook for studios. You can set minimums for the brand, a collection and a lookbook, and the strictest one applies, so keep the brand minimum at the studio level.
Where do performance details such as compression go?
In the style's description, which buyers read in your portal and in shared lookbooks. The AI drafts it from the style's material and photos, and you add support level, fabric weight or care before buyers see it.
What does ModaFlow not do for activewear brands?
It has no dedicated fields for technical ratings such as UPF or compression level, and it does not sell a top and bottom as one set, so technical detail goes in the description. Your catalog, line sheets, lookbooks, buyer portal and orders all live in ModaFlow.