Sell denim wholesale, wash by wash and fit by fit
ModaFlow.ai is wholesale software for denim brands: every wash with its own photos, waist and inseam size runs, size-curve prepacks, and line sheets, lookbooks and orders in one place.
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How selling denim wholesale works
Denim sells wholesale on fit and wash. A brand builds its range on a few core fits, such as a slim, a straight and a wide leg, and offers each in several washes, from rinse to light stone.
Buyers order each fit and wash in a size curve across waist sizes, often 24 to 32 for women and 28 to 38 for men, and some fits add inseam lengths. Core fits in core washes are reordered all year, while seasonal washes are bought once.
The work is presenting washes so buyers can see the difference, keeping size curves right on every order, and making the core reorder quick. Our size curve guide explains how to build one.
What ModaFlow.ai does for denim brands
Washes with their own photos
Each wash is a colourway with its own photos, so buyers see the rinse, the mid stone and the light stone before they choose.
Waist and inseam sizes
Use waist sizes such as 24 to 32, or waist and inseam labels such as 30x32, and each size becomes its own SKU.
Size-curve prepacks
Save a curve such as 1-2-3-3-2-1 as a prepack, and buyers add it in one tap, then adjust single sizes.
Core fits on reorder
Keep core fits in a Core collection, and stores reorder them from a past order in your portal, at current prices.
Fabric detail in the description
Draft descriptions with AI from each style's material and photos, then add fabric weight, stretch and mill in your own words.
Purchase orders read by AI
Upload or forward a store's PO as a PDF or spreadsheet, and ModaFlow drafts the order, flagging unknown styles and sizes not in the run.
Denim line sheet example
A denim line sheet groups styles by fit, shows each wash as a colourway with its own photo, and lists the waist sizes, wholesale price and MSRP for every fit, with the size curve as its prepack. Compare layouts in our line sheet examples, start from the free line sheet template, or see how line sheet software turns the sheet into orders.
Example row: a straight-leg jean
Style and SKU
Straight-leg jean in 13.5 oz rigid denim, DN-STR-01
Washes
Rinse, Mid stone, Light stone, each with its own photo
Size run
Waist 24 to 32
Prepack
1-2-3-3-2-1 across 25 to 30 (12 units)
Wholesale price and MSRP
$62 wholesale, $148 MSRP (example figures)
Minimum
One prepack per wash ordered
Collection
Core, reordered all year
Put your next denim range in front of buyers
Import your catalog from a spreadsheet, then send a line sheet and a shoppable lookbook the same day.
See plansFrequently asked questions
How do I set up waist and inseam sizes?
Add each waist and length combination as a size label, such as 30x30 and 30x32, so each becomes its own SKU for ordering and stock. A size run can hold up to 60 sizes.
Can buyers order a size curve and single sizes on the same jean?
Yes. A buyer adds the curve as a prepack in one tap and changes single sizes in the order grid, and ModaFlow checks the style's minimum, case pack and order multiple before the order is accepted.
Can stores reorder core fits?
Yes. A store reorders from a past order in your portal at current prices, and with stock limits on, ModaFlow checks available stock per size before it accepts the order.
What does ModaFlow not do for denim brands?
It shows sizes as one row rather than a waist-by-inseam grid, it does not keep a different size curve for each buyer, and tech packs stay with your team rather than reaching buyers. Your catalog, line sheets, lookbooks, buyer portal and orders all live in ModaFlow.