Sell bridal gowns wholesale to salons, from sample to special order
ModaFlow.ai is wholesale software for bridal brands: a gown catalog with bridal size runs and lead times, line sheets and lookbooks for salon buyers, and sample and special orders you confirm before they are invoiced.
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How selling bridal gowns wholesale works
Bridal gowns sell wholesale to bridal salons in two steps. A salon first buys samples of the gowns it wants on its floor, usually at bridal market, and brides try those samples on in the store.
When a bride chooses a gown, the salon places a special order in her size and colour, with a date the gown must arrive before the wedding. Gowns are made to order, so lead times of several months are normal, and every special order has to show when it ships.
The work is keeping sample orders and special orders apart, showing lead times clearly, and knowing which salon ordered which gown for which bride. Our guide to the ship window and cancel date explains the dates each order carries.
What ModaFlow.ai does for bridal brands
Made-to-order gowns
Mark a gown as preorder with a lead time and an available date, and it is never limited by stock.
Bridal size runs
Set up 0 to 30, 2 to 32 or the run you cut, and each size becomes its own SKU on the order.
Sample orders and special orders
Take a salon's sample order and each bride's special order as separate orders, each with its own ship window and cancel date.
A reference for every bride
Salons put the bride's reference in the PO number, so each special order is easy to find when she calls.
Lookbooks for salon buyers
Share a new collection before market in a password-protected lookbook or one limited to the salons you choose.
Orders you confirm
Every order waits for your confirmation before it is invoiced, so you can check the lead time against the wedding date first.
Bridal line sheet example
A bridal line sheet shows each gown with its silhouette and fabric in the style name, the size run, the wholesale price and MSRP, and the date the gown is available for special orders. Compare layouts in our line sheet examples, start from the free line sheet template, or see how line sheet software turns the sheet into orders.
Example row: an A-line lace gown
Style and SKU
A-line lace gown, BR27-018
Colourways
Ivory, Light gold, each with its own photo
Size run
0 to 30, even sizes
Wholesale price and MSRP
$1,150 wholesale, $2,800 MSRP (example figures)
Status and lead time
Preorder, made to order in 150 days
Minimum
One gown per order
Available
Special orders ship from 1 March
Put your next bridal collection in front of salons
Import your gown catalog from a spreadsheet, then send a line sheet and a lookbook to salon buyers before market.
See plansFrequently asked questions
Can salons place sample orders and special orders?
Yes. A sample order and a special order are both wholesale orders, so a salon places each one with its own sizes, PO number, ship window and cancel date, and you confirm it before it is invoiced.
Do salon buyers see the lead time before they order?
Yes. A gown marked as preorder shows its lead time and available date in the order slip of a shared lookbook, and it is never limited by stock.
Can I keep a new collection private before market?
Yes. Share it in a lookbook protected by a password or limited to the salons you choose, and ModaFlow shows which signed-in buyers opened it and which gowns they clicked.
What does ModaFlow not do for bridal brands?
It does not record a bride's measurements or custom changes such as added sleeves, schedule trunk shows, or take deposits, so agree changes with the salon directly and invoice the full order through Stripe. Your gown catalog, line sheets, lookbooks, buyer portal and orders all live in ModaFlow.