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Buyer email templates for every stage of wholesale

The six emails a wholesale brand sends buyers, from cold outreach to reorder campaigns, and what each one should include so the buyer knows what to do next.

Fabric swatches and a blank order pad on an oak desk

Templates for every buyer touchpoint

  • Introduction email

    First-touch email for new buyer outreach. Introduces your brand story, current collection, and includes a link to your digital showroom.

  • Lookbook announcement

    Announce a new collection or lookbook to your buyer list. Includes preview imagery and a direct link to your shoppable lookbook.

  • Trade show invitation

    Invite buyers to your booth or digital showroom. Includes appointment booking, collection highlights, and exclusive preview access.

  • Follow-up sequence

    3-email follow-up sequence after a buyer meeting or trade show. Moves from recap to urgency to last-chance offer.

  • Reorder campaign

    Reach out to existing buyers when it's time to reorder. Includes bestseller highlights, new additions, and early-bird pricing.

  • Seasonal transition

    Announce new season availability with transition planning support. Helps buyers plan inventory turnover.

Send buyer outreach from ModaFlow.ai

Email a lookbook to the buyers you choose and invite them to your buyer portal, straight from your ModaFlow.ai catalog.

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