ModaFlow vs Shopify B2B
Shopify added B2B features to its platform. But is a DTC-first tool the right choice for fashion wholesale?
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Shopify is an incredible DTC platform, and their B2B features are improving rapidly. But Shopify B2B is fundamentally a B2B layer added to a DTC platform — it wasn't built from the ground up for fashion wholesale.
Fashion wholesale has unique requirements: seasonal collections, size-run matrices, colorway variants, market-week workflows, and buyer relationship management. These aren't just features — they're fundamental to how the business operates.
Feature comparison
| Feature | ModaFlow | Shopify B2B |
|---|---|---|
| Built For | Fashion wholesale | General B2B |
| Starting Price | $99/mo | $79/mo (Shopify Grow, billed annually), B2B included |
| Size-Run Matrix | Yes | Partial |
| Colorway Variants | Yes | Partial |
| Seasonal Collections | Yes | No |
| Digital Line Sheets | Yes | No |
| Virtual Showroom | Yes | Theme-based |
| AI Design Tools | Yes | Sidekick AI (copy, photo editing) |
| Lookbook Builder | Yes | No |
| Order Pipeline (approve/reject) | Yes | Partial |
| DTC + B2B Same Platform | B2B only | Yes |
| Payment Processing | Stripe Connect | Shopify Payments |
The verdict
If your primary business is DTC and you do some wholesale on the side, Shopify B2B is a reasonable choice — it keeps everything in one platform.
If wholesale is a core revenue channel and you need fashion-specific tools (line sheets, size matrices, seasonal planning, AI), ModaFlow is purpose-built for the job. You can also use both — Shopify for DTC and ModaFlow for wholesale — connected via our Shopify integration.
Purpose-built for fashion wholesale
The best tool is the one built for your specific job.
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