ModaFlow vs Centra: AI wholesale vs headless commerce
Centra is a headless commerce platform for DTC and wholesale. ModaFlow is an AI-native wholesale platform. They serve different needs — here's how to decide.
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Feature-by-feature comparison
| Feature | ModaFlow | Centra |
|---|---|---|
| Primary focus | B2B wholesale | DTC + wholesale (headless) |
| AI capabilities | Full AI suite | AI catalog translation |
| Lookbook creation | AI-powered editor | Included (Digital Showroom) |
| Line sheet tools | AI-generated | Included (Digital Showroom) |
| DTC storefront | Not included (B2B focused) | Headless commerce |
| Setup complexity | Self-serve, live in days | Developer-required, weeks-months |
| Pricing | From $99/month | Custom enterprise pricing |
| Best for | Fashion brands focused on wholesale | Brands needing unified DTC + wholesale |
When to choose ModaFlow
Choose ModaFlow if wholesale is your primary channel and you want AI-powered creative tools (lookbooks, line sheets, descriptions) alongside order management and buyer portals. ModaFlow is self-serve with no developer needed.
When to choose Centra
Choose Centra if you need a unified platform for both DTC ecommerce and wholesale, are comfortable with headless architecture, have development resources, and need features like localized pricing and multi-market storefronts.
Experience AI-native wholesale
ModaFlow is purpose-built for wholesale with AI at every step. No developers needed — just your collection.
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