The complete B2B fashion buyer portal checklist
Launching a buyer portal? Use this checklist to ensure you have every feature buyers expect in 2026 — from branded storefronts and size-run ordering to analytics dashboards and mobile optimization.
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Must-have portal features
- Branded storefront with your logo, colors, and domain
- Product catalog with search, filter, and sort
- Size-run ordering with colorway selection
- Real-time pricing (including buyer-specific discounts)
- Shoppable lookbooks and line sheets
- Order history and reorder functionality
- Mobile-responsive design (iPad-optimized for trade shows)
- Secure login with password or magic link
- Order status tracking and notifications
- Downloadable assets (tech packs, imagery, terms)
Nice-to-have features (competitive edge)
- AI-personalized product recommendations
- Buyer analytics dashboard (views, engagement, conversion)
- Multi-currency and multi-language support
- Integrated lookbook viewer with hotspot ordering
- Pre-book and futures ordering
- Visual assortment planning board
- Automated email notifications for new collections
- Integration with ERP/inventory systems
Launch your buyer portal with ModaFlow
ModaFlow.ai covers the core of this list: a buyer portal with your logo and brand color, shoppable lookbooks and line sheets, ordering by size and colorway, and order history with reorders.
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