JOOR pricing 2026: what it actually costs

JOOR offers three plans: Starter, Pro, and Enterprise. They don't publish prices: every plan is sold on a quote-based annual contract. Here's what each tier includes:

JOOR Starter — Aimed at smaller brands. Pricing is quote-based. You get a basic virtual showroom, linesheet software, and access to JOOR's retailer directory. No dedicated account manager.

JOOR Pro — The tier aimed at mid-market brands. Pricing is quote-based. Adds a dedicated Client Success Manager, JOOR Pay (invoicing + payment processing), iPad app, advanced analytics, and "The Edit" — their enhanced presentation tool.

JOOR Enterprise — For global brands with complex requirements. Custom, quote-based pricing. Includes everything in Pro plus advanced reporting, custom integrations, and priority support.

Beyond the subscription, JOOR has additional costs that add up:

• JOOR Pay transaction fees — If you use their payment processing (and buyers increasingly expect it), you'll pay per-transaction fees on top of standard credit card processing.
• JOOR Passport — Their digital tradeshow feature may have additional costs depending on your plan.
• Onboarding fees — Some brands report one-time setup fees for migration and training.
• Annual contracts — JOOR typically requires annual commitments. Month-to-month isn't standard.

Ask for the total annual cost, with these extras included, before you sign.

For large brands with established department-store accounts, JOOR's network effects are genuinely valuable. Their retailer directory includes major department stores and specialty boutiques globally. If you're already selling to Nordstrom and Saks, JOOR is likely where your buyers expect to find you.

But for emerging and mid-market brands, JOOR's pricing is hard to justify. You're paying enterprise prices for a platform built for enterprise brands, and many of the AI and automation features that modern brands need simply aren't available.

Brandboom (free plan; Basic $50/month and Startup $100/month, billed annually) — The budget option. Good basic features but limited analytics, no AI capabilities, and the interface feels dated. Best for brands just testing wholesale.

NuORDER by Lightspeed (quote-based annual contracts, reported at around $7,000/year plus an implementation fee) — Strong product, especially for assortment planning. Recently acquired by Lightspeed, so it's evolving. No public pricing.

Fashion Cloud (varies by region) — Popular in Europe. Good for brands with EU-focused wholesale. Less relevant for US market.

Shopify B2B (available on every Shopify plan since April 2026, from $79/month billed annually) — If you're already on Shopify, their B2B channel is improving. But it's a bolt-on, not purpose-built for wholesale.

ModaFlow ($99-599/month, or $79-499/month billed annually) — Full wholesale infrastructure (line sheets, buyer portal, order management) plus AI for automated style descriptions, trend intelligence, and collection briefs. The Maison plan publishes its price, $249/month, where JOOR Pro is sold on a quote-based annual contract. Every plan starts with a 14-day trial with a card at checkout.

JOOR built the playbook for digital wholesale, and they deserve credit for that. But the market has moved on. Brands in 2026 need AI-powered tools, not just digitized versions of 2015 workflows.

If you're an emerging or mid-market brand, get JOOR's full quote and compare it with platforms that publish their pricing. Choose the tooling that makes sense for your stage.