Best fashion wholesale platforms compared (2026)

Best for: Established brands ($5M+ wholesale revenue) already selling to major retailers.

Pricing: Quote-based annual contracts (not published, requires sales call)

Strengths: Largest retailer network in fashion. If your buyers are at Nordstrom, Saks, or Galeries Lafayette, they're probably already on JOOR. Strong virtual showroom, iPad app for in-person appointments, and JOOR Pay for integrated payments.

Weaknesses: Expensive for SMBs. No AI capabilities. Interface hasn't been meaningfully updated in years. Annual contracts with limited flexibility. Analytics are basic compared to modern platforms.

Verdict: The safe choice for big brands. Increasingly overpriced for everyone else.

Best for: Brands selling into department stores who need assortment planning tools.

Pricing: Quote-based annual contracts; reported at around $7,000/year plus an implementation fee

Strengths: Excellent assortment planning (both brand and retailer side). Strong order management. Recently acquired by Lightspeed, which brings POS integration. Good enterprise features.

Weaknesses: No public pricing. Sales-led process can be slow. Less relevant for brands selling to independent boutiques. Limited AI features. The Lightspeed acquisition has created uncertainty about product direction.

Verdict: Strong for department store wholesale. Overkill for indie brand-to-boutique sales.

Best for: Brands testing wholesale for the first time on a tight budget.

Pricing: Free plan; Basic $50/month and Startup $100/month, billed annually (published, per brand)

Strengths: Affordable. Easy to get started. Decent presentation builder. Stripe and PayPal integration. Mobile app for on-the-go ordering.

Weaknesses: 25-product limit on the basic plan is very restrictive. No AI features. Limited analytics. The interface feels like it was designed in 2018. No trend intelligence or smart recommendations. Product limits (150 on Startup) get restrictive as your line grows.

Verdict: Good for dipping your toe in wholesale. You'll outgrow it quickly.

Best for: Brands already on Shopify who want basic wholesale without another platform.

Pricing: Included on every Shopify plan since April 2026 (Grow from $79/month, billed annually)

Strengths: Native Shopify integration. Familiar admin interface. B2B pricing, company accounts, and net payment terms built in. No extra platform to pay for if you're already on Shopify.

Weaknesses: It's a B2B channel added to a DTC platform, not purpose-built wholesale software. No line sheet builder. No lookbook creator. Limited buyer experience customization. No AI features. No wholesale-specific analytics.

Verdict: Convenient if you're already on Shopify. Not worth switching to Shopify just for B2B.

Best for: Brands with European wholesale distribution.

Pricing: Varies by region and scale

Strengths: Strong European retailer network, especially in Germany, Netherlands, and Scandinavia. Good digital showroom. Content syndication to retailers.

Weaknesses: Limited presence in North America. Less relevant for US-focused brands. Feature set is more conservative than US competitors.

Verdict: The go-to if your wholesale is primarily European. Look elsewhere for US market.

Best for: Brands at any stage who want modern wholesale tools with AI built in.

Pricing: $99-599/month (published, transparent)

Strengths: Full wholesale infrastructure (collections, line sheets, buyer portal, order management, payments) plus AI tools in the same workspace — automated style descriptions using computer vision, trend intelligence, collection briefs, sketch analysis, and video analysis. Usage-based AI credits scale with your needs. Stripe Connect for seamless buyer payments. Modern interface built with 2026 technology.

Weaknesses: Newer platform, so the retailer network is still growing. No iPad app yet. Fewer ERP integrations than JOOR (currently Shopify catalog import and order webhooks).

Verdict: Strong value if you want line sheets, a buyer portal, orders and AI tools in one place, at published prices emerging brands can afford.

*Shopify Grow plan, billed annually. B2B is on every Shopify plan since April 2026.