Carregando…
Plain-English definitions of the wholesale and fashion merchandising terms that brands and buyers use every season. Each entry gives the definition first, then a worked example, how it works in practice and the mistakes to avoid.
Este glossário está escrito em inglês.
Assortment planning is the process of deciding which styles, colors, sizes and quantities a store or brand will carry in a season, within a budget.
A case pack is a fixed number of units of one style that a buyer orders together, such as a pack of 6 or 12.
In wholesale, a retailer buys stock from a brand upfront and owns it; in consignment, the brand still owns the stock in the store and is paid only when an item sells.
A delivery window is the period in which a season's goods, or one drop within that season, are scheduled to arrive at retailers.
Keystone pricing means setting the retail price at double the wholesale price, which gives the retailer a 50% margin at full price.
A line sheet is the wholesale order document for a fashion collection.
A lookbook is a set of styled photographs that presents a fashion brand's season as complete outfits, or looks.
A minimum order quantity (MOQ) is the smallest number of units a buyer can order of one style, or across a whole order.
MSRP (manufacturer's suggested retail price) is the price a brand recommends a store charge shoppers for a product.
Net 30 terms mean the buyer must pay the full invoice within 30 days of the invoice date.
Open-to-buy (OTB) is the amount a retailer still has available to spend on new stock for a period, after allowing for planned sales, markdowns, the stock it already holds and the orders it has already placed.
A prepack is a pack of one style that holds a fixed mix of sizes, and sometimes colors, sold as a single unit.
A purchase order (PO) number is the reference a retailer gives each order it places with a brand.
Sell-through rate is the percentage of the units a store received that it sold to shoppers within a set period.
A ship window is the range of dates in which a brand must ship an order, and the cancel date is the day after which the retailer can cancel anything that hasn't shipped.
A size curve is the share of a style's units given to each size, based on how that style or category sells.
A wholesale price is the price per unit a brand charges a retailer that buys stock to resell.
O ModaFlow.ai é um software de atacado para marcas de moda: line sheets, lookbooks com compra, um portal do comprador e gestão de pedidos, com preços, mínimos, packs e datas do pedido sempre juntos. Todo plano começa com 14 dias de teste grátis.