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A ship window is the range of dates in which a brand must ship an order, and the cancel date is the day after which the retailer can cancel anything that hasn't shipped. Together they protect the store from receiving stock too late to sell at full price.
Este glossário está escrito em inglês.
A ship window is the start and end date between which the brand agrees to ship a wholesale order, such as 15 to 31 January. A store can refuse goods shipped early, and goods shipped late risk cancellation.
A cancel date is the last date by which an order must ship; after it, the retailer can cancel whatever hasn't shipped. It falls on or after the end of the ship window, often with a short grace period.
Yes, many retailers' terms let them refuse goods that arrive before the ship window opens, because they have no space or budget for them yet.
Ask the buyer before you ship early, and get their agreement in writing.
The two terms are often used interchangeably on orders. Strictly, the ship window is when goods leave the brand, and the delivery window is when the retailer expects them in store.
A store orders at market in September for January delivery. The ship window is 15 to 31 January 2027 and the cancel date is 7 February 2027, so goods that are ready on 9 February can be cancelled.
Brands set ship windows from their production calendar when they write the line sheet, and buyers can ask for a later window on their order. The brand then plans production and freight so each order ships inside its window.
When production runs late, the brand contacts the buyer before the cancel date to agree a new date or a discount. Get the extension in writing, because otherwise the original cancel date still applies.
Promising windows production can't meet
A ship window set to win the order but not backed by factory dates leads to cancellations. Leave time for freight and quality checks.
Leaving the cancel date off the order
If the order doesn't state a cancel date, you and the buyer may assume different ones. Record it on every order alongside the PO number.
Shipping early to clear the warehouse
Goods that arrive before the window can be refused or returned at your cost. Ask the buyer first.
In ModaFlow buyers can enter a requested ship window and a cancel date when they place an order, and you can edit both on the order afterwards. ModaFlow checks that the cancel date isn't before the ship window, and both appear on order emails and the Stripe invoice.
Atualizado em 6 de outubro de 2026
A delivery window is the period in which a season's goods, or one drop within that season, are scheduled to arrive at retailers.
A purchase order (PO) number is the reference a retailer gives each order it places with a brand.
Net 30 terms mean the buyer must pay the full invoice within 30 days of the invoice date.
Open-to-buy (OTB) is the amount a retailer still has available to spend on new stock for a period, after allowing for planned sales, markdowns, the stock it already holds and the orders it has already placed.
O ModaFlow.ai é um software de atacado para marcas de moda: line sheets, lookbooks com compra, um portal do comprador e gestão de pedidos, com preços, mínimos, packs e datas do pedido sempre juntos. Todo plano começa com 14 dias de teste grátis.