Sell haircare wholesale to salons and stores
ModaFlow.ai is wholesale software for haircare brands: retail and backbar sizes on each product, salon accounts you approve, case packs and minimums, and a portal where salons reorder between visits.

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How selling haircare wholesale works
Haircare brands sell to salons as well as stores. A salon buys litre backbar sizes for the basin and retail sizes for its shelf, and reorders both every few weeks. Many professional lines are sold only to salons, so brands check who is ordering.
Retail buyers order in cases and want to know the hair type each product is for, the ingredients and whether it is sulfate-free, vegan or cruelty-free.
What ModaFlow.ai does for haircare brands
Retail and backbar sizes
List the 250 ml retail size and the 1 litre backbar size as separate styles, each with its own SKU, price and case pack.
Salon accounts you approve
Salons apply to stock you through your portal, and you approve each one before it can order.
Salon-only collections
Keep backbar and professional products in their own collection, shared only with approved salons.
Haircare fields
Record hair type, ingredients, usage instructions and shelf life, and mark products as vegan or cruelty-free.
Case packs and minimums
Set a case pack per product and an order minimum in value, checked on every order.
Quick salon reorders
Salons reorder from a past order in your portal, at current prices, without calling your rep.
Haircare line sheet example
A haircare line sheet groups products by routine, lists retail and backbar sizes on separate lines and states the hair type for each. Compare it with skincare in our line sheet examples.
Example row: a hydrating shampoo
Product and SKU
Hydrating shampoo, HC-101
Sizes
250 ml retail, 1 litre backbar
Hair type
Dry and curly hair
Details
Sulfate-free, vegan
Wholesale price and MSRP
250 ml $12 / $28; 1 litre $34, professional use (example figures)
Case pack
Twelve retail; six backbar
Account type
Backbar for approved salons only
Let salons reorder without a phone call
Import your products, approve your salons and share your retail and backbar collections.
See plansFrequently asked questions
Can I sell only to licensed salons?
You choose who orders: salons apply through your portal and you approve or decline each one after checking their details, and backbar collections can be shared only with the salons you approve.
How do retail and backbar sizes work?
List each size as its own style with its own price and case pack, and keep backbar styles in a salon-only collection that only the salons you approve can see.
How do salons reorder?
A signed-in salon opens a past order in your portal and chooses Reorder; the lines return to the cart at current prices and they can adjust quantities before submitting.
What doesn't ModaFlow do for haircare brands?
It does not verify salon licences for you, track batch numbers or expiry dates, or manage salon education and loyalty programmes.