ModaFlow AI Lab: Data-Driven Insights for Smarter Wholesale

The ModaFlow AI Lab is our research initiative that analyzes aggregated, anonymized platform data to help fashion brands make smarter wholesale decisions. Every month, we publish insights covering: • **Trending categories** — Which product categories are seeing increased buyer activity • **Reorder signals** — When buyers typically reorder and which styles have the highest repeat rates • **Engagement patterns** — How buyers interact with lookbooks and line sheets (time spent, pages viewed, conversion rates) • **Seasonal timing** — Optimal windows for collection launches and buyer outreach by market segment • **AI adoption metrics** — How brands using AI tools compare to those using traditional workflows All data is aggregated and anonymized. No individual brand or buyer data is ever exposed.