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HomeBlogModaFlo AI Lab: Monthly Wholesale Buyer Intelligence

AI Lab

ModaFlo AI Lab: Data-Driven Insights for Smarter Wholesale

Every month, we analyze aggregated and anonymized buyer behavior across the ModaFlo platform to surface actionable insights for fashion brands. Trending categories, reorder signals, engagement patterns, and market timing — data you can use.

ModaFlo AI Lab: Monthly Wholesale Buyer Intelligence

What is the ModaFlo AI Lab?

The ModaFlo AI Lab is our research initiative that analyzes aggregated, anonymized platform data to help fashion brands make smarter wholesale decisions. Every month, we publish insights covering: • **Trending categories** — Which product categories are seeing increased buyer activity • **Reorder signals** — When buyers typically reorder and which styles have the highest repeat rates • **Engagement patterns** — How buyers interact with lookbooks and line sheets (time spent, pages viewed, conversion rates) • **Seasonal timing** — Optimal windows for collection launches and buyer outreach by market segment • **AI adoption metrics** — How brands using AI tools compare to those using traditional workflows All data is aggregated and anonymized. No individual brand or buyer data is ever exposed.

March 2026 Highlights

Resort Collections Up 23%

Buyer activity on resort and cruise collections is up 23% year-over-year, with earlier buying windows shifting 2-3 weeks ahead of historical norms.

AI Lookbooks Convert 2.8× Higher

Brands using AI-generated lookbooks see 2.8× higher buyer engagement and 40% faster order conversion compared to static PDF lookbooks.

Tuesday Sends Win

Lookbook emails sent on Tuesday mornings have the highest open rates (34%) and order conversion rates (8.2%) across all markets.

Size-Run Ordering Growing

Buyers using size-run matrices in digital portals order 15% more units per style compared to buyers using traditional order forms.

Get AI-Powered Insights for Your Brand

ModaFlo's analytics dashboard gives you buyer-level insights specific to your brand — not just industry averages.